Bad News. Good News. So What?

A simple framework for effective storytelling.

Published on

Around 1 minutes to read

My father-in-law (a retired pastor) shared with me a simple framework he crafted from many years of preaching sermons week after week. Every good story has these three components:

  1. Bad news.
  2. Good news.
  3. So what?

Most people don’t know how to tell a good story, but that’s easily solved with this simple trick. You’ll soon have your listeners hanging on your every word!

(See how I just used that framework? 😉 )

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