You spend one-third of your life sleeping.
If you live to 79, that’s:
…in bed.
Shouldn’t you have a great one?
I sleep great. Here’s how I picked a bed like a designer.
I wanted to know what makes a great bed, so I turned to a reliable source: upscale hotels.
Why?
The goal: get a great night’s sleep.
The test: stay in different hotels and notice which beds deliver.
Testing beds by staying at hotels isn’t cheap. If I tried seven beds at seven hotels, I’d burn a week and potentially a few thousand dollars.
But for me, that’s still a smart investment in 26 years of great sleep.
I tried this out back in 2013. At the time, I was traveling often to workshop with clients and speak at conferences in other cities, so I luckily didn’t have to set aside separate time or money for this experiment.
After a few different hotel stays, a clear winner emerged: I got the best night of sleep at a W Hotel. Many hotel chains sell their bedding, and the W Hotel is no exception.
The bed I slept on was a king size Plush Top Mattress.
(This isn’t a sponsored post—not even an affiliate link!—but it might as well be, since I recommend this bed so much to anyone who asks. W Hotels: call me!)
Twelve years later, I still sleep every night like I’m on vacation.
I paid about $3,400 for this bed, which definitely puts it in “luxury purchase” territory.
But amortized over a lifetime of good sleep, it’s about…
Which feels to me like a small price to pay for great sleep.
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