Lots of people today will tell you resist Black Friday. To opt out. To be a minimalist. To transcend consumerism.

Not me.

I think you should buy stuff.

Treat yourself. Live your rich life. Not because you need more things.

But because we all could use more practice feeling like a person who actually gets what they want.

Buying things isn’t a moral failure. Most “don’t buy anything” messaging is just repackaged guilt. Your rich life is allowed to include nice things.

Indulging isn’t responsible. It’s a signal to your brain. When you give yourself permission to enjoy life, you reinforce a core belief: I am someone who gets to have nice things.

Intentional spending is self-care and self-improvement. People love to preach about discipline. But discipline without joy becomes a prison. Giving yourself joy is leverage.

Most people under-spend on the things that make their life feel richer:

The trip. The tool. The comfort. The upgrade. The convenience. The thing that makes everyday life 10% easier or 20% happier.

You don’t need to justify your pleasure with productivity.

You can buy something just because you want it. That’s enough.

I’m not selling you anything today. No discounts. No bundle. No product.

Just an invitation:

Go buy something that makes you feel rich.

Big or small. Useful or purely fun.

You work hard. You earn money. You’re allowed to enjoy it.

Reply and let me know what you bought today that made you feel more rich. I’d love to celebrate that choice with you.

Join 63,400+ subscribers to the weekly Dan Mall Teaches newsletter. I promise to keep my communication light and valuable!