It's easy to open a gym membership. It’s hard to schedule time to go to the gym every week.

It's easy to start a blog. It’s hard to schedule the time write a blog post every week.

It's easy to buy a bunch of plants. It’s hard to remember to water them every week.

It's easy to create a bunch of design tokens. It’s hard to carve out time to answer the Slack posts from all the people using your design tokens.

It's easy to sign up your kid for swim class. It’s hard to find the motivation to drive them at 6am every Saturday.

Before you start the next new thing, decide how long you want to try and sustain it. Then make a plan to do so.

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