I Don’t Have Time

I Don’t Have Time

That magical phrase that gives you permission to brush off the things you really want to do.

That magical phrase that gives you permission to brush off the things you really want to do.

Recently, I’ve tried to stop saying, “I don’t have time.” It insinuates that I’m a helpless victim to the all-powerful stream of hours that mightily passes me by. It’s easy to adopt an “Oh well” attitude to what you’re giving up. It authorizes my apathy.

Instead, I’ve replaced it with the phrase, “That’s not a priority.” Suddenly, I’ve taken control of my own decisions. I’ve taken responsibility for what I do and don’t do. I’ve added clarity, condemnation, and encouragement, all in 4 short words.

“Watching another episode is not a priority.”

“Taking my wife on a date is not a priority.”

“Writing a blog post is not a priority.”

“Building that side project is not a priority.”

“Going to the gym this morning is not a priority.”

It’s different for everyone, and priorities change daily, hourly. But thinking about it this way puts me in the driver’s seat and makes me conscious of how I’m shaping my own life. We all have the same amount of time and can’t make more of it, but we can be active about how we use the time we have.

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Helping designers get their flowers.

45,601 followers

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45,100 followers

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This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

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Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall