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    Past Issues

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    What’s In It For Me?

    Give to take.

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    Content Strategy For a 200-Page Personal Website

    Winning with content.

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    A Sneak Peek of the New DanMall.com

    Let’s talk flowers.

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    Scenes Need to Do More Than One Thing

    Two are better than one.

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    Just Fries

    An unlikely catalyst.

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    Take the Risk

    Turn their fear into an opportunity for both of you.

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    Pricing Design, Second Edition

    It’s back.

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    2024 Year in Review

    The ups and downs of 2024.

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    Would You Pay You For That?

    Are you doing something you shouldn’t be doing?

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    581 Miles

    Practice professional bravado.

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    The Small Words of Big Challenges

    Do you need me?

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    Try It On

    See yourself in a whole new light.

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    The File Folder Structure Every Designer Needs

    Keep it clean.“

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    Subtle Acts of Exclusion

    A big blocker for collaboration.

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    The Job of a CEO

    Culture. Shock.

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    How Did You Pick That Typeface?

    Design is deciding.

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    The MILES Framework of Unfair Advantages

    Stack your ways to get ahead.

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    2024 Stowe Fall Foliage Photography Trip

    A special trip during a special time of year.

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    Choose Your Hard

    Take the hard way out.

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    Applications Are Open: Hiring a Designer Who Can Ship!

    As of today, applications are officially open!

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    Now Hiring: A Designer Who Can Ship

    Work with and for me.

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    Move Authority to the Information

    The key to an empowered team.

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    Gone Fishing

    A trip to the Canadian wilderness with 20 entrepreneurs.

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    Be Someone to Blame

    The opposite of covering your butt.

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    Adults Can Be Wrong

    You don’t have to take their word for it.

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    Don’t Confuse Inputs for Outcomes

    An all-too-common conflation.

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    Say, Do, Say

    The 3-step framework I use on every project.

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    Underpromise, Overdeliver: The Greatest Lie a Business Consultant Ever Told

    Stop this toxic practice now.

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    No One Negotiated

    The one thing I didn’t see in any of the discussion.

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    A Response to “Hiring Help”

    Opportunity or exploitation?

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    Hiring Help

    I’m looking to hire someone to help me with some design and web development needs.

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    The Project Within the Project

    Unearth the adventure.

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    Event Vindication

    For 10-year old Dan.

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    What Should I Work On?

    Prioritize “important” and “creative.”

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    My Design Contract Template

    Bring it all together by documenting the dream and how you’ll get there together.

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    Pricing Profitable Projects

    Make it work for them and you—in that order.

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    Early Conversations Are Where You Shape the Work

    Make more money by thinking and talking about their dreams, not yours.

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    Attracting 5-, 6-, and 7-Figure Clients

    Take your client service to the next level.

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    The Quickest Way to Get Promoted

    A surefire way to move up.

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    Starting is Easy. Sustaining is Hard.

    Think about this before you start something new.

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    Enough to Know

    What are you scared of?

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    Good, Fast, Cheap: Pick Three?

    Three is better than two.

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    Don’t Judge a Book By Its Timestamp

    If not now, then maybe later.

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    Behind the Curtain

    Mid-life crisis abounds.

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    Replacing a 9-Figure Company’s Corporate Typeface

    Build enough trust to influence change.

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    How I Choose Typefaces

    Pick a typeface like a pro.

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    You Are Special

    Use your superpowers to set others up for success.

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    The Crystal Email

    The greatest power move is compassionate service.

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    Shoot Your Shot

    Increase your percentage of getting what you want.

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    6 Techniques for Group Decision Making

    Help your team move forward.

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    Math: A Great Design Tool

    Use specificity to lead to action.

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    Spine

    A story of when I walked away from a good project.

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    The Advantages of Imposter Syndrome

    Choosing to have imposter syndrome can help.

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    The Journey to a Dream Client

    Take the scenic route.

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    Creating Portfolio Pieces

    The art behind creating portfolio pieces that convince.

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    My 40th Birthday in Peru

    Turning over the hill, looking over some hills.

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    How Long Does It Take to Design a Landing Page?

    A surprising answer for how long good design takes.

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    A “Definition of Done” Template

    How do you know when to stop?

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    Talk About Yourself

    Once you do, then they will.

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    How to Get Free Mentorship from Someone You Admire

    Maximize the mentorship.

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    2023 Year in Review

    The ups and downs of 2023.

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    Call it Good

    If you don’t, why would they?

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    Tell Me Everything

    Dream a bit together.

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    The Sweet Spot for Design System Work

    There’s a narrow window for effective design system work. It sits squarely in the center of a spectrum that’s too easy to slide towards one end or the other.

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    Does Web Design Matter?

    It’s different now than it has been in years past.

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    Improve Your Webcam Quality

    Setting up a DSLR as your webcam.

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    A Case Study: Building an Accounting Brand & Website

    The story of a small project I did earlier this year.

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    Commit to Commit

    When “yes” or “no” doesn’t work.

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    Creating a Success Metrics Tracking Practice

    It might be simpler than you think.

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    Designing Everything

    Do as much as you can on purpose.

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    2023 Adirondacks Fall Foliage Photography Trip

    A special trip during a special time of year.

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    Answers to Common Design Questions

    A few quick takes and hot takes about design.

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    How Much of a Rascal Are You?

    Make change without approval.

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    How to Calculate Opportunity Profit

    Make better decisions about what to say yes and no to.

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    Career Paths, Ladders, and Leveling in Design Systems

    We need better structure for design system roles and responsibilities.

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    A Design System Coach’s Portfolio

    It probably doesn’t look like what you’d expect.

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    Breaking Down Design System Effort by Week

    How designers, engineers, writers, and DesignOps contribute to a design system effort, by the numbers.

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    The Rest is History

    How can we normalize rest as a crucial part of our work?

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    Extravagance as Savviness

    Look like a million bucks.

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    In Search of a Better Design System Metric than Adoption

    There’s a better leading indicator.

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    Don’t Get Paid What You’re Worth

    Get paid what you’ve earned.

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    Salary and Income Transparency: Now With More Context!

    More context to understand money more accurately.

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    Consent to Proceed

    A little extra friction in a conversation can unlock a lot more confidence.

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    Add a Chapter

    The story’s always being written.

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    Config 2023 Recap

    What’s really special about in-person conferences.

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    Mastering Manual and Mundane Work

    Is manual work worth doing? Skip it or face head on?

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    How to Pitch Anything to Anyone

    Get more of what you want.

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    Pre-Launch Jitters

    Noticing the feelings before putting something new into the world.

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    Artificial Intelligence & Humanity

    What I rely on AI for—and what I don’t.

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    The “Free” Part of “Full Price or Free”

    When should you work for free?

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    Full Price or Free

    I have two modes of working with people.

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    I’ll Match Your Effort

    Help without doing the work.

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    The Work Always Wins

    How to establish ownership of most situations.

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    How To Be a Hands-On Leader Even Though You Know You Shouldn’t But You Will Be Anyway

    One of the biggest lessons I learned from both my teachers and my interns: let them finish.

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    One Fundamental Decision

    How to evaluate the job and success of a consultant—especially if that consultant is you.

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    Deliver Value Every Week

    The simple process I use on every project.

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    Leaving Room for Creativity in Design System Work

    Are you suited for design system work, and is it suited for you?

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    Should You Work in Design Systems?

    Are you suited for design system work, and is it suited for you?

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    Mentorship vs. Coaching vs. Directing vs. Modeling

    Being intentional about learning.

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    Choosing Between Two Good Options

    How do you decide?

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    The Danger of ‘Whaddya Think?’

    Get better feedback.

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    My Daily Recap Template

    A 5-minute ritual.

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    A Simple Framework For Building Trust

    Three easy steps.

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    What is a Design System?

    6 different types of design systems.

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    2022 Year in Review

    The ups and downs of 2022.

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    Yes, Under These Conditions

    Accountability between “yes” and “no.”

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    Whoever Wants It More Does the Work

    Exposing and flattening power dynamics in any relationship.

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    Ask

    You shall receive.

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    Three Times is a Pattern

    A starting point for design system contribution.

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    A starting point for design system contribution.

    A starting point for design system contribution.

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    A starting point for design system contribution.

    A starting point for design system contribution.

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    A starting point for design system contribution.

    A starting point for design system contribution.

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    superfriEnd

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    I’m shutting SuperFriendly down.

    I’m shutting SuperFriendly down.

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    The Folly of Design System “Foundations”

    The idea of “foundations” is one of the biggest threats to creating a design system people use.

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    Measuring Quality with Design Systems

    Part 2 of a conversation between Amy Hupe, Nathan Curtis, and Dan Mall.

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    Identifying Useful Design System Patterns

    Avoid design system graveyards by capitalizing on patterns that are already in use.

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    Measuring Speed with Design Systems

    A conversation between Amy Hupe, Nathan Curtis, and Dan Mall.

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    Design System Coverage

    How much of a page should be made up of design system components?

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    10 Years of SuperFriendly

    A decade in business!

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    2021 Year in Review

    The ups and downs of 2021.

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    SuperFriendly 2021 Wrap-Up

    SuperFriendly’s worst year to date and one of my biggest professional failures. Time for a big change.

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    Design Systems Prepare You for Change

    The moment where a design system proves its value most.

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    Design Systems & Magic

    Lessons about design systems from Harry Potter.

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    Design Tokens Resources

    Beginner-level guidance on design tokens.

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    It’s Easier to Revise than Create

    How to hack starting from scratch to make something great.

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    How to hack starting from scratch to make something great.

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    Building Momentum

    What should you do when you feel like your projects are going slower than you’d like?

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    What should you do when you feel like your projects are going slower than you’d like?

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    Play with Arcade

    Our new design token manager is now officially open to the public.

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    Support Systems for Learning

    Defining and examining 10 different ways people learn.

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    My Typical Day

    Wake up to bedtime.

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      2020 Year in Review

      The ups and downs of 2020.

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      SuperFriendly 2020 Wrap-Up

      A look back at SuperFriendly in 2020.

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      Design Systems for Email

      Bringing modular design practices to email.

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      A Syllabus for Web Design & Web Development Apprenticeships

      An intentional way to teach web design and web development from scratch.

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      A CEO’s COVID-19 Calendar

      A daily routine for a COVID-19 world.

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      Useful Sections for a Design System Reference Site

      More people will use your design system if it’s easy to browse.

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      Making Design Systems Public

      Is making your design system public worth the effort? In short: yes, it is.

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      Better Webcam Video

      Stepping up quality for video calls.

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      2019 Year in Review

      The ups and downs of 2019

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      SuperFriendly in 2020

      Looking forward to a new kind of year for SuperFriendly by looking back at the past few years.

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      More on Bootstrap for Your Design System

      A counterpoint to “Should You Use Bootstrap or Material Design for Your Design System?”.

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      Should You Use Bootstrap or Material Design for Your Design System?

      Weighing the pros and cons of rolling your own design system.

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      The Hot Potato Process

      A better way for designers and developers to truly work together.

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      Communication Arts Interactive 2020

      A rundown of the kind of work I want to see awarded in this year’s competition.

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      Avengers: Endgame

      My review. Major spoilers included.

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      Typography in Design Systems

      A typographic system that optimizes for guessability.

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      My Experience with Laser Eye Surgery

      A play-by-play.

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      Break-Even Points for Value Pricing

      A play-by-play.

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      Designer + Developer Collaboration Workshop

      Recapping our Philly workshop.

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      Starting a Design System

      What are the first steps?

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      2018 Year in Review

      The ups and downs of 2018.

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      Clients by Brand Color

      Celebrating clients over the years.

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      Passing the SuperBooked Baton

      New leadership for SuperBooked.

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      Design Systems: Mastering Design at Scale

      A video series in partnership with InVision.

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      Work With Me to Redesign the Shop Talk Show Website

      An opportunity for someone who might not have it otherwise.

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      A Portfolio Hiring Managers Can’t Deny

      Tell ’em exactly what they want to hear before they even ask.

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      Designer + Developer Workflow

      A real view into at what collaborative workflow looks like.

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      Smashing Conference Toronto 2018

      Reflections from a speaker about doing a new (kind of) talk.

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      Distinct Design Systems

      What makes a design system better than any other?

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      The Only-ness Statement

      A simple brand exercise that speaks volumes.

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      How to Scope Work

      A skill that separates the amateurs from the professionals.

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      Stealing Your Way to Original Designs

      There’s nothing new under the sun.

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      Design Systems: Pilots & Scorecards

      Pilots are a great way to start a design system.

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      Bad News. Good News. So What?

      A simple framework for effective storytelling.

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      Cooking with Design Systems

      Design systems make deciding in the browser much easier if you have the right ingredients.

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      Investments

      Using an investment framework to help evaluate what’s worth doing.

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      Voting for Trump is Unbiblical

      Measuring Trump against the Bible’s criteria for leaders.

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      Accountability

      A 3-step formula for accountability between yourself and those you interact with.

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      SuperBooked

      Announcing SuperBooked, a service that helps you find work with a little help from your friends.

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      Researching Design Systems

      An inventory of the most popular design systems out there.

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      Apprenticeships

      A fantastic solution to bridge the gap between opportunity in tech and those in need of change.

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      A fantastic solution to bridge the gap between opportunity in tech and those in need of change.

      A fantastic solution to bridge the gap between opportunity in tech and those in need of change.

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      Selling Design Systems

      How to convince your boss that a design system is a good idea.

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      Oil Change & Pizza

      Death to “full service.”

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      Death to “full service.”

      Death to “full service.”

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      Content & Display Patterns

      Embracing the difference in pattern types is the key to making a modular design system infinitely more scalable.

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      Titles are Important

      Don’t believe anyone that tells you otherwise.

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      I Don’t Have Time

      That magical phrase that gives you permission to brush off the things you really want to do.

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      Time for Work

      What’s the minimum amount of time we should be working per week?

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      Switch

      Dealing with creative block.

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      Finished Business(ology)

      The time has come for me to step away from Businessology.

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      Finding Clients

      Like magnets and archaelogists.

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      Pricing

      How to start charging for your work.

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      The Businessology Roadshow

      Learn about the business of design in person.

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      On Creative Direction

      A primer on creative direction as compared to art direction and design… and what they all mean in a digital context.

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      Authenticity

      Some speaking advice from Jeremy Keith.

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      FullCodePress

      An event that challenged 3 teams to build a website for a non-profit organization in 24 hours.

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      Typedia

      Wikipedia for typefaces.