A year after I started SuperFriendly, I published an annual report that featured some data about the business. My favorite stat from that: of the 35 projects we did that year, 17 of them (49%) came through word of mouth from friends.
Fast forward to now: 63 of SuperFriendly’s 82 projects (76%) over the last 5 years have come through friends. For 2016, 9 out of the 10 SuperFriendly projects (90%) have come through friends.
When I ask the people running the agencies and shops I think are incredibly well-positioned, they generally confirm that a good portion of their work comes from word of mouth.
Every freelancer and agency Slack channel and Basecamp account I’m in has a #jobs channel or section where people can pass around great work to the people they trust.
When you need a good web designer—or plumber or place to eat—you might ask a friend who they’d recommend.
A few years ago, I shared this premise with my friend Phil, and we decided to build something that helped people better do what they already do: ask friends for recommendations and pass work around to people they already trust.
Today, we’re announcing SuperBooked, a service that helps you find work with a little help from your friends. I’m so grateful to Phil Zaengle, Jesse Schutt, Derek Nelson, Mary van Ogtrop, and Jacob Zaengle for all of their incredible work to get us to this point.
If you’re interested in kicking the tires, join the waiting list and we’ll get you in as soon as we’re sure the engine is purring.
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