Three Times is a Pattern

Three Times is a Pattern

A starting point for documentation.

A starting point for documentation.

“How do we know when a process is worth documenting?”

I have a simple guideline. It's inspired by a quote from Ian Fleming's novel Goldfinger of James Bond lore. Fleming writes:

Once is happenstance. Twice is coincidence. The third time, it's enemy action.

If one person needs to do something, wait before documenting it. Twice even… sit tight. But if three or more people need to follow the same process right now or very soon (within the current quarter of work), that’s a good candidate to document. Documentation exists to solve common problems; less than three instances isn’t common enough to be worthwhile work to warrant the time it takes to write and maintain. Documentation is a tool for scale; spending time codifying one-offs (and two-offs) isn't working at scale, but three or more starts to get you in that territory.

If it’s good enough for 007, it’s good enough for me.

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Helping designers get their flowers.

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This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

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Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall