There’s an ancient proverb I bring up in almost every coaching session I do:
Chase two rabbits and you will catch neither.
I love the simple, convicting clarity of it. The lesson is obvious once you hear it, but so many people are guilty of chasing multiple rabbits.
We hear it often in business: the allure of Multiple Streams of Income™. Entrepreneur Alex Hormozi has a fantastic illustration that debunks the idea of multiple income streams as an input instead of an outcome:
In their great book The One Thing, Gary Keller and Jay Papasan gave us a great starting point that they called “The Focusing Question:”
What’s the one thing I can do such that by doing it everything else will be easier or unnecessary?
Catching a rabbit isn’t easy but it’s doable. The hard part is choosing which rabbit to chase, and, more importantly, which rabbits to leave alone.
Want to find success? Your strongest bet is to pick an area where you can go all in.
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Pick an ownable market.
