I ❤️ NY

I ❤️ NY

Good deal.

Good deal.

While walking through a touristy stretch, I texted my daughters to see if they wanted souvenirs. My 11-year old asked for a classic “I ❤️ NY” hoodie. My 14-year old said, “I want anything like fire js feel the vibe.” (The pressure!)

In two and a half minutes of shopping, I got a master class in sales.

The moment I touched a hoodie, the shop owner was beside me.

“What size?”

“Small,” I said.

Before I knew it, the hoodie was in his hands and then quickly in a basket. The sign above read “$50.”

“We have everything,” he said. “What t-shirt would you like?”

“No worries. I’m looking for something else.”

“Take your time,” he said as he scurried off.

I spotted pajama pants: 2 for $15.

“If you like those, I’ll bring the hoodie down to $45,” he reappeared.

Done. Hoodie + pants = $60.

As we walked to the register, he pitched everything we passed: mugs, lighters, t-shirts.

“You don’t know anyone who needs a t-shirt?”

“Nobody I’d buy one for,” I winked.

“No problem. Look around. We have everything,” he encouraged.

At the register, I tried: “$50 for these?”

“No, $55.”

“Ok, fair.”

I tapped my Apple Watch.

“Cash?” he asked.

“I only have $20 cash.”

“Ok, that’s fine.”

I handed him the bill. He punched it in; my balance showed $30 instead of $35.

“I gave you a discount,” he said.

I paid the balance via Apple Pay. He handed me my bag.

“My friend, are you happy?” he asked.

“I am,” I said. “Are you?”

“I am,” he said.

We shook hands, and I left.

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Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

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79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

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Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall