Clients. Ugh.
Sometimes, they really muck up the works. They ask for too many revisions. The design would have been perfect had they not asked for that one color change that made them look like all of their competitors. That last meeting was a big waste of time.
If only they would do it your way. They’d be able to…
…
…wait, what would they be able to do? What would actually be different?
I talk to a lot of agency owners who complain about clients who water down the end product with their lack bravery and sophistication.
Then I ask:
If a client let you do whatever you wanted, what would you do?
So many agency owners don’t have an answer to this question.
Maybe that’s you right now. If it is, that’s ok. Change it right now.
I want you to design your perfect project.
How many steps would there be? How much or little involvement would the client have? Where would you like them to collaborate with you, and where would you not? How long would it take?
The clearer you are about your perfect project, the easier it becomes to sell.
Instead of trying to convince clients that you can create a custom solution to whatever problem they have, they’ll start coming to you because they want your project will be perfect for them.
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