It’s addicting, I know.

A new inquiry comes into your inbox from a prospect. You offer to get on a call with them so you can figure out how you can help them. Maybe you send a proposal, maybe they accept, maybe you do a great project together.

It‘s a bit different than what you did for your last client, which is different than what you did for the client before that.

But you put it in the portfolio, because the work is good.

Your portfolio has a wide range of “good work.” Some websites, some brand design, some app design, some motion work.

You think it means you’re “full service.”

You’re not. You’re confused. And so are many of your prospects.

This is the trap of inbound, especially before you’re well-positioned. If you don’t already have an established reputation, the chances that inbound requests line up with your sweet spot is slim.

Most agency owners feel the need to field inbound requests just because they landed in the inbox.

You don’t.

Join 67,200+ subscribers to the weekly Dan Mall Teaches newsletter. I promise to keep my communication light and valuable!