Full Price or Free

Full Price or Free

I have two modes of working with people.

I have two modes of working with people.

I have two modes of working with people: full price or free. I try not to do anything in the middle, as it gets too messy.

If whatever I’m doing for someone is full price, they get to state their terms and I determine a price, which I’m pretty practiced at. If they agree to the price and I agree to the terms, we’re in business! They generally get to drive as much as they’re comfortable and I’m happy to be of service—and generally less opinionated—because I feel well-compensated.

If whatever I’m doing for someone is free, the dynamic changes. They probably want it more, so their work is basically doing it my way. We’re on my schedule. I decide how much I want to do. They get what they get, and they don’t get upset. If they don’t like it, they can pay full price.

This advice has no doubt saved me from years of finding myself doing the wrong kind of work, and I wish I had started this practice years earlier.

Next time someone wants to work with you, start by deciding whether it should be full price or free.

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Helping designers get their flowers.

45,601 followers

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45,100 followers

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79 videos

6,296 followers

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This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

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Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall

Helping designers get their flowers.

45,601 followers

15,979 connections

45,100 followers

6,458 subscribers

79 videos

6,296 followers

221 posts

This site is typeset in Bueno by Rajesh Rajput, Thermal by Reset Type Studio, Mark by Hannes von Döhren and Christoph Koeberlin, Manteca by Emyself Design, and Inter by Rasmus Andersson.


This is version 6.0.2 of my personal website. Older versions: v5, v4, v3, v2 (no longer online), v1 (no longer online).


Black lives matter.

© Dan Mall Teaches 2005–2026. All rights reserved.

Made proudly in Philly. Thou shalt not steal—but feel free to remix.

Privacy policy.

Dan Mall