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A cognitive bias in which there’s a tendency to notice something more often, leading someone to believe that it has an increased frequency of occurrence.

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A surprisoligist explains why it feels good when the unexpected is sprung on us, and why surprise is actually good for us.

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The Folly of Design System “Foundations”

The idea of “foundations” is one of the biggest threats to creating a design system people use.


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Starting a Design System

What are the first steps?


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Stealing Your Way to Original Designs

There’s nothing new under the sun.

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