“positioning”

2026

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The One Question You Must Ask When Interviewing a Freelancer

One change to hire better.

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The $100K Trap Nobody Warns You About

What to do with breathing room.

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Why You Should Start an Agency

The reasons nobody talks about.

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Why You Can’t Have Nice Things

Destination begins with desire.

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Positioning by Vertical, Horizontal, and Diagonal

Find unique slices.

2022

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Resist criticizing tools for what they are bad at. Resist designing tools that are well-rounded.

2018

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The Only-ness Statement

A simple brand exercise that speaks volumes.

2016

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Oil Change & Pizza

Death to “full service.”

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